Research for insights.
Communication for impact.
Strategy for sustainable

We are a team of researchers and communicators with an entrepreneurial mindset, global exposure and a strong sense of ethics.
Our combined experience spans banking, chemicals, consumer goods, hospitality, media, telecom and transportation sectors.
We have a deep understanding of client businesses and invest in our relationships before expecting a return on our efforts and expertise.
A Lens On Relationship Management
Relationships start with conversations, for that you need to create a connect with your target audience.

You need to listen with care and empathy to get their issues, concerns, needs and requirements on board. Then analyse the context, the pathways to delivery, barriers if any, to identify key priorities and draw up an action plan.

You respond based on the above analysis, for which you’ve listened carefully, while having ongoing conversations with your target audience. Now you’ve begun to close the loop.

Your audience is now ready to listen to you. And you’re ready to promote your brand, your initiatives, your relationship model and your business goals.

You ask for feedback to assess the impact and make course corrections wherever necessary, to keep the relationship on track. And you continue to listen

Customer Profiling/ Segmentation

Customer Journey Mapping

A/B Testing & UX Research

Competitive Analysis

Tracking Studies

Our Work

Client Speak

Customer Experience & Loyalty Assessment

The customer loyalty assessment was conducted with great attention to detail and produced valuable insights that have enabled us to better understand our customer base and identify areas for improvement. The team was professional, responsive and delivered a comprehensive report that was easy to understand and use. Overall, I would highly recommend Chetna KS to anyone looking to gain a deeper understanding of their customers and improve their business performance.

Andreas C, Vice-President CX Analytics

Readership & Content Research

The benchmarking study before the broadsheet relaunch and the post-launch evaluation were instrumental in improving our newspaper’s content and presentation. The team’s approach of interviewing both readers and editors during the study design stage provided a comprehensive understanding of news production and consumption. Their expertise in research and analysis was remarkable, and the detailed report with actionable insights was highly valuable. We wholeheartedly recommend Chetna KS to any business seeking to fine-tune their media and marketing strategy.

Rupak A, Head of Media Marketing

State of Employability: ITES

Chetna KS provided us with a comprehensive report on State of Employability in IT Industry. The analysis included multiple dimensions, including language proficiency and analytical skills, and the results were effectively categorised. This approach made it easy for recruiters to reference and evaluate candidate skills. The team was highly professional and delivered a detailed report with actionable insights to improve our recruitment process. I highly recommend their services to anyone looking to assess and enhance their organisation’s talent pool.

Avneet B, AVP HR & Skills Development

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